Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Ways to Increase Your Black Friday Sales

Close your eyes and imagine this:

It’s a cold and blustery Thanksgiving afternoon. You’ve slipped on your fuzziest pair of socks and donned your comfiest couch potato duds. You hear the soft crackling of a wood-burning fire and the sweet dreams of upcoming holiday splendor fill your mind.

Your belly is full of all your favorite Thanksgiving essentials, and muffled sounds of conversation can be heard in the distance. Just as you feel yourself drifting into a nice fireside slumber, a shock wave travels through your brain and your eyes snap open.

“Black Friday,” says your brain, and your peaceful mood is interrupted by the thoughts of the weekend shopping craze to come.

At Bonanza, we want to help you prepare for Black Friday so you don’t have to stress out over the holiday weekend. How are we doing this? By sharing holiday resources like:

We also want to help you set your booth up for success before Black Friday, so Thanksgiving can be spent relaxing with peace of mind. Today, we’re here to share three things you... (continued)


3 Ways to Make Holiday Shipping Memorable

This guest blog was written by a representative from ShipWorks.

One of the most important elements of the busy holiday season is the experience you create for your customers. In the search for gifts, buyers can go anywhere their web browser takes them, so how do you stand out and make sure they choose to shop with you time and time again? Believe it or not, the holiday shipping experience can be just as important as the holiday shopping experience.

Creating memorable moments while getting customers their purchases can delight them, keep you top of mind, and help create customer loyalty throughout this holiday season and beyond. Let’s look at a few ways to create holiday shipping cheer!

Find ways to offer free shipping

Although free shipping is edging closer to table stakes in the minds of many consumers, they’ll still be delighted to see that you offer it, particularly if you’re a niche business offering products they likely can’t find everywhere. This will be important during the holiday shipping season for shoppers on Bonanza, as shipping is one of the first things featured on the item listing page. As shoppers frantically search for options to hit those holiday deadlines,... (continued)


Top Trending Products for the Holidays

Hello, Bonanzlers! We hope you had a Happy Halloween. Here at Bonanza HQ, we're taking a hint from the candy displays at our local grocery store and moving from Spooky Season to the Holiday Season. Don't believe us? Check out this first-hand account* of our office uniforms: 

 
Image courtesy of VisualDNA

Okay, you're right: this is actually a meme and not a real Bonanza employee. Nonetheless, the holiday spirit is alive and thriving over here. With that in mind, we wanted to get the ball rolling and talk about something that's sure to be on the minds of sellers this holiday season: what products are going to sell? 

Trending products (according to Google)

Alas, we can't predict the future – but we can use a tool that is the internet's equivalent of a crystal ball: Google Trends. This tool lets you search for any keyword or search term and see its popularity since 2004. This can be super helpful when researching things like the seasonality and popularity of a specific item. Here are some of today's top trending products.

Beard oil 

Product image courtesy of creationhub

Seasonality: Over the past few years, there's been a seasonal spike... (continued)


Bonanza's Partner Program

Hello, friends! I can bear-ly contain how excited I am to share today's blog with you. I like to think of this blog as a virtual bear hug sent through the internet (with your permission, of course). 

Many of our favorite summer traditions are settling into hibernation – goodbye, 9pm sunsets and late-night ice cream runs. But for ecommerce sellers, the busiest time of the year is quickly approaching. If you're not prepared for the holiday rush, it can lead to panda-monium.

We want to make sure our sellers end 2018 on a high note, so we'd like to share some information about Bonanza's third-party partners. 

Cool! Tell me more about these Bonanza partners.

Our partnership program was designed as everything on Bonanza is — to support our sellers. Our goal is to make sellers aware of third-party services that can help them grow their ecommerce business. Think of these partners as friendly neighbears in the ecommerce world. Our partners provide endless selling tools like multi-channel inventory management, shipping services, and even branded materials. 

We have a dedicated team that works closely with our partners. Together, we create educational materials with companies that are experts in their field. Some partners also generously offer... (continued)


100 Halloween Costume Ideas for 2018

Shades_Green_v2_1

Halloween already?! We can't believe it either, but now is the time to start thinking about ways to make this Halloween season the best one yet. Whether you're looking for a cute kid's costume or want to rock a matching costume with your bestie, Bonanza's got something for everyone. Own your office costume competition and turn heads while trick-or-treating in these costumes. 

Here are our picks for the 100 Best Halloween costumes for 2018!

Prices may vary

 

Sellers: Interested in optimizing your booth for Halloween? Stay tuned for tips and tricks coming soon to the blog!


Halloween Costumes for Adults

Adults Halloween costumes can come in many forms. From a lifelike Game of Thrones cosplay outfit to a simple superhero t-shirt, here are some of Bonanza's favorite costume ideas for 2018.

F1653_F1653_57b6f0542d901_1

Zombie
$45.00

F1125_F2686_11_54_1

Penguin
$60.00

s_l16001s

Angel or Devil
$29.95

F66164_1

Witch
$45.00

s_l16002s

70's Hippie
$27.71

woddy_toy_story_t_shirt_1

Woody T-shirt
$21.95

buzz_lightyear_t_shirt_1

Buzz T-shirt
$27.71

cool_aid_man_costume_1

Kool Aid Man
$68.99

dolores_westworld_costume

Dolores
$94.99

mantis_guardians_of_the_galaxy_costume

Mantis
$159.00

deadpool_costume

Deadpool
$289.99

The_Game_Of_Thrones_Dress_Cosplay_Daenerys_Targaryen_Qarth_Dress_Leather_Costume

Daenerys Targaryen
$112.00

Cosplay_Game_Of_Thrones_Cersei_Lannister_Dress_Daenerys_Targaryen_Qarth_Dress2_1

Cersei
$139.00

Khaleesi_Platinum_Blonde_Wig_Silver_Mother_Of_Dragons_Daenerys_Targaryen_Hair

Khaleesi blonde wig
$33.99

Adult_Women_s_Anna_Elsa_Frozen_Costume_With_Cape_Cosplay_Halloween_Costume

Elsa
$36.95

Pink_Sailor_Costume_for_Women

Sailor Moon
$40.99

Game_of_Thrones_Jon_Snow_Cosplay_Costume

Jon Snow
$40.99

Cosplay_Star_Wars_Jedi_Robe_Costume_Obi_Wan_Kenobi_Halloween_Outfit

Jedi Robes
$96.99

The_Legend_of_Zelda_Hyrule_Warriors_Link_Cosplay_Costume_Men_Halloween_Outfit

Link
$116.00

Elf_Green_Cosplay_Costume_Men_Prince_Halloween_Carnival_Party_Outfit_Custom_Made

Elf
$116.00

Halloween_Batman_The_Dark_Knight_Rise_Joker_Outfits_Movie_Cosplay_Costume_Suit

Joker
$126.72

Wonder_Woman_Costume_Diana_Prince_Cosplay_Outfit_Women_Superhero_Halloween_Custom

Wonder Woman
$138.00

Supergirl_Kara_Zor_El_Danvers_Cosplay_Costume_Super_Women_Superhero_Outfit

Super Girl
$140.00

Spider_Woman_Gwen_Stacy_Spandex_3_D_Cosplay_Halloween_Spiderman_Costume_Bodysuit

Spider Woman
$26.99

Teen_Titans_Raven_Cosplay_Costume_Women_Halloween_Party_Dress

Raven
$88.00

Rubies_Female_Superhero_Adult_Women_DC_Comics_T_Shirt_Set_Halloween_Costume

Super Hero... (continued)


Branding Tips for Ecommerce Businesses

This guest blog was written by a representative from noissue.co.

Ecommerce stores have a lot going for them, which is why the ecommerce industry is growing at an astounding rate. Cumulative data from Statista suggests that the online selling industry will top $4.8 trillion by 2021. This is up from $1.3 trillion in 2008, representing a 269% increase in just over a decade. With that kind of success, it’s easy to think that all it takes is creating an account, listing your items, and kicking back while the cash flows in the door.

Well, as any experienced ecommerce seller knows, there’s a lot more going on, especially when it comes to maintaining a strong brand presence in an online world. A lot of major retailers have it easier, because at the end of the day a customer can always walk into their local store and exchange an item or talk to someone in person. To maintain an ecommerce brand, however, you need to be a little bit more creative, active, and attentive.

Here are our top four ways to improve your brand presentation as an ecommerce seller.

Illustrate Your Brand Attributes

Presentation is all about who you are and what... (continued)


Stripe: Not Just For Zebras Anymore

Hi everyone. For those of you I haven’t met, my name is Reilly and I’m a product manager at Bonanza. I lurk behind the scenes, researching new features and working closely with our designers and developers. Don’t worry, Grace is fine! She’s passing me the blog baton this week to announce a feature I’m so excited to share with you.

Even though we hope that selling on Bonanza provides plenty of joy and fulfillment, we know you’re not with us just for giggles- you’re here to make money. It’s critical for us to ensure a frictionless experience for  the most fundamental aspect of online selling: making sales. To that end, we’re thrilled to announce our integration with Stripe, a payments platform that provides smooth solutions for business of all sizes.

Why Stripe?

We know that you, our dedicated sellers,  have been interested in offering additional payment providers to your customers.  Providing more payment options to buyers often invites a higher rate of conversion. We  also know you’ve been seeking a solution that will allow buyers to check out easily with a debit or credit card.  In our 2017 Seller Survey, 31% of participating sellers voted to add Stripe to our... (continued)


Writing Product Descriptions that Engage and Convert

This guest blog was written by a representative from CrowdContent.

The “post it and they shall buy” mindset doesn’t always work in today’s online retail landscape. Sellers need to do more to engage browsers and turn them into buyers. High-quality photos for your products are a given, but well-written product descriptions are equally important.

As a leading content writing service, Crowd Content has written over 100,000 product descriptions for large, medium and small retailers. We’ve learned quite a bit along the way on producing descriptions that engage readers and ultimately result in sales.

Bigger Isn’t Always Better

The types of products you sell should be the ultimate driver in how long your product descriptions are. Simple products like phone cases and hair clips might only need 50 words to get the point across, but feature-rich products like electronics and appliances might need descriptions that are 150 words or more.

Hamilton Beach has a product description for this digital toaster oven that’s over 350 words.

But SaharaCase needed a mere 86 words to talk about this phone case.

A Voice to Match the Brand

Before you start to write your description, pin down a voice that matches your brand and... (continued)


10th Anniversary Recap

10 years old - can you believe it?!

Thanks so much for celebrating our 10th anniversary with us! Here are some of the highlights:

The pre-made anniversary CMT campaign will be live until June 30th. There's still time to send a coupon!

Bonanza has seen some crazy stuff over the past 10 years. Let's reminisce on how far we've come.

Social media can be a tricky thing to figure out. Here are some tips for using social platforms to your advantage.

The results are in! Congrats to our grand prize winner:

Adamsurns

Deluxe Booth Prize Package

  • 1 TurboTraffic Pack
  • A Seller Spotlight
  • A booth consultation
  • A Custom Badge for profile Item(s) from your booth featured in a homepage HPL
  • An Item feature on Facebook / Twitter
  • Item feature on Instagram
  • Featured item in newsletter
  • A Bonanza T-shirt
  • A Bonanza Sticker variety pack

Honorable mentions

Receive 1 TurboTraffic Pack and an item feature on Instagram

ArmyandOutdoors

Tribecca

ArtisanJewelryGifts

old_or_new

thebonster21

A note from the CEO

Thank you so much to our sellers who have supported us year after year! I've seen a lot of stuff over the past 10 years. Well-funded marketplaces have come and gone. Amazon has set an increasingly... (continued)


Bonanza through the years

Dar's Bazaar
Joined July 2008

Bobbi85710's Booth
Joined July 2008


Really Neat Things
Joined August 2008
 


Calicoseas Mercantile
Joined August 2008
 


Carvers Olde Iron
Joined August 2008
 


Mobile Electronics and More
Joined August 2008
 

Sources:
World with Countries - Multicolor by FreeVectorMaps.com
http://www.latimes.com/business/la-fi-disneyland-crowds-20150519-story.html
http://worldpopulationreview.com/us-cities/
https://en.wikipedia.org/wiki/London
https://en.wikipedia.org/wiki/Tokyo


Case Study: Social Media and Bonanza

For more tips on perfecting your listings and sharing on social media, make sure to check out these resources on Bonanza:

The world of social media is fast-paced and constantly evolving. It is important to stay up to date on changes to social sites as well as best practices and tips. To do this we recommend following your favorite social content providers. Here are some of our favorites:

Don't forget, we’re running an anniversary contest where you can rack up points for completing certain actions. These actions range from low impact (like visiting our Facebook page) to high impact (like signing up for an annual membership) and their point values scale accordingly. For example, you’ll automatically get 5 points for being a Bonanza seller — go you! 

Our first place winner will receive a Deluxe Booth Prize Package, which consists of:

  • 1 TurboTraffic Package
  • A Seller Spotlight
  • A booth consultation
  • A Custom Badge for profile... (continued)


It's Anniversary Week at Bonanza

Celebrate good times, come on! Let’s celebrate.

Welcome to Anniversary Week, Bonanzlers! Can you believe Bonanza is turning 10 this year? We’ve been celebrating like any 10-year-old would: by eating bagel bites, listening to Selena Gomez, and riding razor scooters around the office.

Okay, not really. We’ve actually been dreaming up ways to thank those who are responsible for helping us make it to age 10. If you’re reading this, you’ve played a role in making Bonanza the place it is today. Whether you just joined Bonanza (hello, new friends!) or have been a longtime member since our birth, we appreciate you.

Join the Cool Kids Club (trademark pending)

As a way to say thanks for using Bonanza, we are running our annual Membership sale promotion.

Save an additional 25% off annual Gold, Platinum, and Titan membership subscriptions, now through June 22nd.

Sign up now to save on membership-only features designed for professional sellers like you:

Purchasing an annual membership during our sale will save you up to $900 off the monthly subscription price. With no contracts required, what do you have to lose? Don’t miss this opportunity for huge savings on a membership that will benefit your business... (continued)


Seller Survey 2017 Results

For the first time in recent history, April showers really did bring May flowers to Seattle. It’s been sunny for two days, so we at Bonanza HQ have become emboldened to rock our Birkenstocks sans socks and take our lunch breaks in the park.

And just as this warm weather has our outsides feeling warm and smiley, this year’s seller survey results have had the same effect on our hearts. We got tons of helpful insights that have impacted our business goals for 2018. If you provided feedback on the survey, please accept a hearty “THANK U” from all of us at HQ.

The results of last year’s results

Before we get into our goals for 2018, we thought a recap of last year’s survey results might be helpful. Here’s an update on our 2017 projects:

Increased advertising efforts

1. Advertising for your Webstore

Many sellers have stated that the biggest risk for opening a Webstore is driving traffic on your own. With that in mind, we created the Webstore Broadcaster. This tool automatically creates Google Shopping ads for your Webstore on your behalf. No more spending hours tweaking keywords and guesstimating ad bids. Simply choose how much you’d... (continued)


How to make commission-free sales

Since the beginning of time (or at least 2008) we’ve been sweating the small stuff so that you don’t have to. But when you go the extra mile to drive traffic to your business, we think it deserves recognition. Unfortunately, we can’t track each of you down individually for a hearty pat on the back, but that got us thinking: is there another way we can acknowledge these above-and-beyond efforts?

The answer is yes: commission-free sales. We want to make sure you have the tools you need to succeed on Bonanza, and we feel that sharing information about how to make commission-free sales can help with that.

There are three ways to receive commission-free traffic:

  1. Use a website as a free traffic source
  2. Use your free referral link in your own marketing efforts
  3. Create a customer marketing coupon

Commission-free means that when you make a sale as a result of the above efforts, you won’t pay any final value fees. These sales include any sales made to buyers whose last arrival to Bonanza came via one of these three methods.

Why do we look at the last arrival to Bonanza?

Our birthday wish is to become clairvoyant, but until that... (continued)


3 Tips From Successful Multi-Channel Sellers

This guest blog was written by multi-channel eCommerce Consultant at ChannelSale.com.

The stories and strategies of successful multi-channel sellers might seem pretty ordinary. However, when the various layers are unearthed, you can easily tell that there are important factors at play that make these endeavors a massive success.

If you’re an online seller using more than one selling platform, one of the easiest ways to increase your sales and returns is analyze successful sellers in your market and take after them.

To give you a head start, here are 3 tips and tricks used by highly profitable multi-channel online sellers.

1. Integrate All The Stores Together On A Single Platform

Bonanza has created tons of tools to help manage your business across multiple channels. However, as your business grows, handling the odds and ends of these channels can range from tedious to downright overwhelming. Things like feed optimization and product listing descriptions might take a backseat to inventory management and order fulfillment.

This is where a multi-channel service can come into play. With a centralized platform, you can easily integrate your marketplaces, webstores and comparison shopping engines together, fueling your business with higher efficiency and cost-effectiveness.

Learn more about... (continued)


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