Relentless Simplicity - The Bonanza Blog

Welcome to the Bonanza Blog! Here you will find all the latest news about our online marketplace, with timely stories about how to get the most out of your selling online and effectively manage your online shop.

Seller Spotlight: Janie's Cowboy Shop

Hello, Bonanzlers! I’m back to share with you all our Seller Spotlight for the month of August. Some of you may be thinking, "What's a Seller Spotlight?" or "Hey, that's pretty neat! I'd love to be a part of that... but how?" Read on to find the answers to those questions and more.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog... (continued)


New Seller Checklist

Making a list, checking it twice

You don't have to be Santa to love a good checklist. There's something very satisfying about checking off a task on your to-do list - just ask Bonanza's CEO and Master of To-Do Lists, Bill Harding. So, we decided to combine our checklist joy with Bonanza seller success tips, all in the name of Getting Stuff Done¹ (one of our core values).

Introducing: The Seller Checklist

The Seller Checklist is a resource for sellers like you to learn more about which tools and features could help you increase sales. The information is organized into three main sections: finding your audience, expanding your reach, and engaging your visitors. 

If you'd like to focus on one aspect of the list at a time, you can collapse the other sections by clicking the arrow at the top of each section. The items on this checklist vary per seller and are catered to the needs of your business. You can see the potential impact of each action, and once an action has been taken, you'll receive that oh-so-satisfying Gold Check

This is amazing! How can I view my Seller Checklist? 

To see your very own Seller... (continued)


Seller Spotlight: Starfisher's Stars

Hello, Bonanzlers! Scott here, yearning to share with you all this month's Seller Spotlight. Some of you may be thinking, "What's a Seller Spotlight?" or "Hey, that's pretty neat! I'd love to be a part of that... but how?" Read on to find the answers to those questions, and more.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to... (continued)


9th Anniversary Recap

Have your cake and eat it too

Our anniversary celebration is drawing to a close. We hope you enjoyed celebrating 9 years of Bonanza with us! In the words of Bonanza's CEO himself, our top goal is to provide the best experience for entrepreneurs among all marketplaces. We truly do appreciate our amazing, loyal sellers, and we're always striving to help your business thrive. Got feedback for us? We want to hear it! Head on over to the feedback forum and tell us your thoughts.

If you're reading this blog and thinking, "Wait a minute! I missed out on some of the details of this anniversary thing," don't worry. We're here to give you a TL;DR version of the Anniversary celebration. 

One-click marketing to drive repeat customers

Turning one-time customers into repeat buyers can be great for your sales. In an effort to reduce busywork for sellers, we created pre-made Customer Marketing Campaigns. Now, when you navigate to your marketing campaigns, you'll see a few pre-made options to select from. 

You can preview any campaign before you select it. Once you've chosen your campaign, you can alter any details you'd like, or simply publish the campaign as-is. Read more about... (continued)


9th Anniversary: Interview Bonanza's CEO

An interview with Bill Harding, CEO of Bonanza

You asked, he answered. Thanks to all the sellers who sent in great questions for our very own Bill Harding. There's no better way to wrap up our 9th Anniversary celebration week than with a candid interview from the man behind the curtain. Let's begin!

I believe that in today’s economy, it is easier to keep a venue going that offers all products (such as Bonanza does) rather than one dedicated to handmades. Still, I would like to know: is Bonanza’s future secure, as far as you can see? 

Bonanza has been around almost as long as Etsy, and we’ve grown every year since our inception (in terms of users, features, and revenue). Because we’ve expanded Bonanza incrementally, we have the luxury of being free from the influence of venture capitalists or the stock market. This gives us the latitude to build the best features for sellers without needing to wring every last dime of possible profit out of our company. We have the license to build our vision of “the perfect product” for our users, even when it’s not going to increase our revenue.

Last year, we spent a lot of... (continued)


9th Anniversary: 9 Bonanza Features to Know About

Celebrate good times, come on!

Here we are. Halfway through Anniversary Week. Hopefully you've been creating pre-made marketing campaigns, beautifying your booth, and taking advantage of our killer membership sale. 

We busy bees at Bonanza HQ have been hard at work over the past few months, collecting ideas and feedback and converting them into honey for our sweet sellers. Sellers and shoppers alike are abuzz with excitement about these new changes. These features are so great, you'll hardly bee-lieve them.

9 Bonanza features to know about

1. Shopify Importer

The Shopify importer was a highly requested feature from sellers. It takes all of your active listings from Shopify and copies them into your Bonanza booth with as much detail as it can gather. Importing items from Shopify is free and usually is completed within a few hours, though sometimes can take as long as 24-48 hours, depending on how many items are being imported and how many imports are in the queue.

The Shopify importer will copy standard listings that have a quantity of greater than 0. If you import your items multiple times, subsequent item imports will only import items that were added to your Shopify store since... (continued)


9th Anniversary: Free Customer Marketing

It's time to celebrate!

Hello everyone! Grace here, excited to tell you about all the things we've got up our metaphorical sleeves for this year's Bonanza Anniversary celebration. It's been nearly a decade since Bonanza was founded, and like a fine wine, we've only been getting better with age. This is thanks to loyal sellers like you, who have been giving us major warm and fuzzies over here at Bonanza HQ. But enough about feelings. Let's get to the details of this special week dedicated to celebrating our wonderful sellers!

Customer marketing just got easier.

You might remember awhile back when we published this blog about creating a customized marketing campaign to drive repeat buyers back to your booth. You already know that on average, you are 7 times more likely to sell to an existing customer than to acquire a new one. But coming up with the right marketing campaign can be difficult, tedious, and time-consuming. With that in mind, we can't wait to announce a new feature for the Customer Marketing Tool: pre-made campaigns. 

That's right, y'all. We've created pre-made campaigns to make running a marketing campaign a bit easier. Now, when you navigate to your marketing campaigns,... (continued)


Seller Spotlight: Sports Jeweler

Hello Bonanzlers, I'm Scott, here to share with you all this month's Seller Spotlight! Some of you may be thinking, "What's a Seller Spotlight?" or "Hey, that's pretty neat! I'd love to be a part of that... but how?" Read on to find the answers to those questions, and more.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to... (continued)


Ask Bonanza's CEO Anything

Bonanza's Anniversary is around the corner

Mark your calendars. Bonanza's 9th Anniversary is coming up! We'll be celebrating from June 19th to June 25th, and we've got tons of giveaways, discounts, and new features lined up to surprise you, our loyal sellers.

As many of you might recall, last year we featured an interview with our very own Bill Harding during our last anniversary celebration. This year, we thought it would be cool for you to ask Bill all the burning questions on your mind. So, we'll be interviewing Bill using questions from sellers like you! Click the button below to submit your questions to Bill. The deadline to submit questions is Friday, June 2nd.


Yearly Sales Report Feature

Hello everyone, and happy May! The weather here at Bonanza HQ is alternating between gleaming sunshine and torrential downpours, often with some overlap between the two. As you might imagine, this leads to some pretty spectacular rainbows, and these rainbows have left us feeling inspired. I'm excited to announce a new feature being released on Bonanza today: the Yearly Sales Report. 

What is it?

The yearly sales report shows your total Bonanza sales for a given calendar year. You can view current year-to-date sales for 2017, or complete sales from a previous calendar year. 

Why did you make this?

You asked, we answered! This was a highly requested feature by sellers, since it makes managing revenue and spending on Bonanza much easier.

How does it work?

Note: These numbers were created to display how the report works and do not reflect any seller on the site.

The "Total Sales & Revenue" section of the report offers a summary of the report. It includes an at-a-glance look at the following totals:

  • Sales. This count includes all offers made during the calendar year. This includes orders that were refunded or cancelled.
  • Revenue. This is the total amount earned from Bonanza sales during... (continued)


Seller Spotlight: Once Again

Some of you might remember the Seller Spotlights we featured on the blog during our Anniversary week celebration in 2016. We received a lot of great feedback from the Bonanza community about these spotlights, so we’ve decided to make these a monthly affair.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to your booth.

I have other questions about... (continued)


Spring Wonderland

 

Deck the halls! It’s been a jolly first quarter for Bonanza sellers, with average GMV per seller matching the recently ended holiday season. The focus of our business now becomes how to steer this sleigh ride through Q3, so we hit the next holiday season in stride. To this end, I’m delighted to announce our "Spring Wonderland" program, which launches today!

 

 

 

The idea behind the program is actually pretty simple. Compare our sellers’ typical conversion rate last April (red) vs. December (blue):

 

 

The difference is stark, and the implication clear. If we could bottle up that December magic and uncork it in April, we could have a very merry little Spring indeed.

 

With this context, the question for our product team became “what exactly makes December so special for sales?” There are the obvious reasons, like "seasonal discounts" and "more time indoors." These we can't translate to the current season.

 

The holiday spirit? That we can bring to April. So we have. For sellers randomly selected to participate in our Spring Wonderland beta, this year's holiday magic arrives 8 months early. In the program, we let it snow -- you watch sales... (continued)


Blog Spotlight Series: Cannivator

Some of you might remember the Seller Spotlights we featured on the blog during our Anniversary week celebration. We received a lot of great feedback from the Bonanza community about these spotlights, so we’ve decided to make these a monthly affair.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to your booth.

I have other questions about this. Who... (continued)


The A-Z Guide to Selling on Bonanza

CliffsNotes: Bonanza Edition

Things are looking gloomy around Bonanza HQ these days. This winter marks the coldest in Seattle in over 30 years. February saw nearly 9 inches of rain. And worst of all, our favorite lunch spot just went out of business.

But things aren't all bad. That giraffe in New York is about to have its baby, seemingly unfazed by the millions of peeping Toms normal people watching via live stream. Daylight saving time is in effect, giving us an extra hour of light in the evenings. And we're bustin' in on the scene with the help article to end all help articles:

The A-Z Guide to Selling on Bonanza

Why create something like this?

Providing actionable content that makes selling online easy is our jam. Don't believe us? Check out our Seller Success Series, which is constantly being updated with helpful tips and tricks.

At the same time, we realize that there's not always time to browse through help articles and sometimes you're simply in need of a quick answer. Or, you might need clarification about a basic function of the site, like billing cycles or building hand-picked lists. So we gathered information about the most... (continued)


Blog Spotlight Series: Elf Works Lane

Some of you might remember the Seller Spotlights we featured on the blog during our Anniversary week celebration. We received a lot of great feedback from the Bonanza community about these spotlights, so we’ve decided to make these a monthly affair.

How does this work?

Each month, we’ll be interviewing a Bonanza seller to learn how their business started, what makes them tick, and what advice they have for other sellers. We'll share our findings here on the blog. We hope these blog posts will be educational and inspirational to our sellers.

Awesome! How do I get selected for a Seller Spotlight?

If you’re interested in being selected for a Seller Spotlight, you can fill out this form. Please note that submitting your name for consideration does not guarantee you will be selected for a spotlight.

Does this take the place of the “Dedicated Blog Post” we can purchase with our tokens?

Nope! Our goal with these Seller Spotlights is to encourage the Bonanza community to engage with each other in a new way. If you save 40,000 tokens, you can still redeem them for a blog post specific to your booth.

I have other questions about this. Who... (continued)


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